Thailand among four markets for Roblox AI game-making tool
Build lets users create playable games from text prompts inside the Roblox mobile app, with no coding experience required.
Roblox has included Thailand in the first rollout of Build, an AI-powered tool for creating games, alongside Singapore, New Zealand and Serbia, according to Papri Dev, the company’s head of Asia-Pacific communications.
Designed primarily for mobile use, Build takes plain-language descriptions and produces a basic playable game within minutes, Roblox said. Users can then revise, test, share and publish games within its mobile app. The core service is free.
Projects can also be transferred to Roblox Studio, the company’s free development software, for creators who want more advanced features or to make more complex games.
At its UNBOX ROBLOX media event in Bangkok, Roblox presented Thai developers who had built games and businesses around their interests and cultural influences. Dev said the company was working with regulators, parents and local communities.
Roblox reported 138 million daily active users worldwide in the third quarter, with Asia-Pacific accounting for 30%. It appointed Joel Neoh in October to lead its Southeast Asia and Oceania business as managing director, overseeing strategy, partnerships and assistance for developers and studios.
