Indonesia considers labelling rules for AI-generated content
The proposed ministerial regulation would require AI developers to add digital markers, but its scope, technical requirements and start date remain unspecified.
Indonesia’s Ministry of Communication and Digital (Komdigi) is studying a ministerial regulation that would require developers to mark content generated or altered using artificial intelligence, Deputy Minister Nezar Patria said. The proposal aims to help people identify the origins of material circulating online.
Nezar said increasingly realistic AI-generated images, videos and audio were making authentic material harder to distinguish from synthetic content. He warned that tools capable of imitating faces and voices could also be used for fraud and information manipulation.
Komdigi is examining authentication and provenance approaches being developed internationally. These can attach information about a digital file’s origins and editing history, including through metadata, to indicate how it was created and whether AI was used to modify it.
One existing international standard is Content Credentials, developed by the Coalition for Content Provenance and Authenticity (C2PA). It allows origin and modification records to be stored and checked digitally. Such records do not establish whether a photo or video depicts facts, and metadata can disappear when services process or share files without preserving it.
The ministry has not specified the technology it would require, which companies would be covered, what labels would look like or when the regulation would take effect.
Separately, the government is preparing a National Artificial Intelligence Roadmap for 2026–2029. Komdigi said more than 400 institutions, communities, ministries and industry participants were involved in drawing it up.
