Indonesia’s smartphone shipments shrink by almost 43 per cent
Samsung gained market share despite lower shipments, while phones costing less than US$150 accounted for a smaller proportion of the market.
Counterpoint Research reported a year-on-year contraction of almost 43 per cent in Indonesian smartphone shipments for the third quarter of 2026, with low-priced handsets under the most pressure. Its findings were presented during the Indonesia Gadget Awards 2026 in Jakarta on 12 November.
Devices priced below US$150 made up 24 per cent of shipments, against 55 per cent in the corresponding quarter of 2025. Counterpoint’s Ridwan Kusuma said entry-level phones remained a major part of Indonesia’s market. He put the global smartphone market’s decline at close to 20 per cent.
Samsung became the market leader, increasing its share to 33 per cent from 20 per cent even as shipments contracted by 5 per cent. Second-ranked Xiaomi held 21 per cent, compared with 17 per cent a year earlier, despite shipping 33 per cent fewer devices.
OPPO, including realme, moved down to third place from first. Its share narrowed to 16 per cent from 24 per cent, with shipments down 64 per cent. Vivo’s shipments fell by 67 per cent, while Infinix recorded a 51 per cent decline.
Ridwan said Samsung’s own supply was one factor supporting its performance. He also explained that some brands had dispatched stock early in 2025 to guard against supply delays or shortages in Indonesia, creating a higher comparison base. Some brands were turning their attention towards mid-range and premium devices while expanding their offline presence, he said.
