Da Nang opens e-commerce fair with more than 60 booths
The November 13–15 event combines local product sales with digital business guidance and six livestream sessions.
An e-commerce fair running in Da Nang from November 13 to 15, 2026 brings together more than 60 booths selling local goods and offering businesses practical help with online retail.
Products on display include OCOP goods, souvenirs, signature local items and outstanding rural industrial products. Exhibitors are encouraged to use QR codes linking to product information, contact details and online shops, and to accept cashless payments.
Businesses can seek guidance on creating digital stores, using AI and adopting digital payment tools. The programme also covers e-commerce platforms, sales management, digital marketing and product traceability, with six livestream selling sessions scheduled across the three days.
Training for commune and ward officials focuses on e-commerce administration. Businesses and household businesses receive help with standardising products and preparing digital content, images and marketplace stores.
At the opening, Huynh Xuan Son, Deputy Director of the Da Nang Department of Industry and Trade, said the fair was intended to turn training into practical selling experience, helping businesses reach customers and generate orders.
He urged participating businesses and cooperatives to connect with platform operators, payment providers and logistics companies while ensuring product quality, transparent origins and compliance with food safety rules. He also called on local authorities and associations to help producers maintain online sales channels after the event.
