Pure Parima Celebrates Successful Soft Opening of First Flagship Store

Sep 19, 2026

Mayor Stephen Steglik joined the luxury lifestyle brand for a ribbon-cutting ceremony ahead of its November 7 grand opening.

MT. LAUREL TOWNSHIP, N.J., United States, September 19, 2026 -- Pure Parima celebrated the successful soft opening of its first-ever retail location on September 17, 2026, at 107 Gaither Drive, Suite A, Mt. Laurel Township, N.J. 08054.

Mayor Stephen Steglik of Mt. Laurel attended as a special guest and participated in a ribbon-cutting ceremony commemorating the milestone. The evening offered invited guests, members of the media, and content creators an exclusive first look at the luxury storefront and Pure Parima’s award-winning Egyptian cotton collection.

The flagship store’s official grand opening will take place on November 7, 2026. The store’s regular operating hours are Monday through Friday from 9 a.m. to 5 p.m.

“The opening of our first retail location is an incredibly meaningful milestone for Pure Parima,” said Parima Ijaz, founder and CEO of Pure Parima. “We created this space to offer customers the tactile experience of seeing and feeling our products while discovering the craftsmanship, authenticity, and attention to detail behind every piece.”

Founded in 2018 as an e-commerce brand specializing in 100% Egyptian cotton bedding, Pure Parima has since expanded its collection to include bath products, sleepwear, décor, and other wellness-inspired lifestyle essentials. The Mt. Laurel Township flagship represents the company’s first expansion into permanent brick-and-mortar retail.

Designed as a calm and inviting destination, the store allows customers to experience Pure Parima’s products in person and receive a thoughtfully curated level of service beyond what is possible online.

The soft opening featured an immersive presentation of the brand’s bedding and lifestyle collections, along with a hosted dinner, curated mocktail bar, coffee and matcha cart, and live embroidery station.

“We are grateful to Mayor Steglik and everyone who joined us to celebrate this new chapter,” Ijaz said. “The response to the space reinforced our belief that customers want a more personal and immersive way to experience Pure Parima. We look forward to welcoming the wider community during our official grand opening on November 7.”

For additional information, store imagery, or interview opportunities with Parima Ijaz, contact Gabrielle Lask, publicist at Otter PR, at [email protected].

About Pure Parima

Pure Parima is an elevated lifestyle brand known for its meticulously crafted luxury products, beginning with the highest-quality Egyptian cotton bedding. As the first U.S. brand to receive full certification from the Egyptian Cotton Association, Pure Parima sets the standard for authenticity, transparency, and quality in premium home goods. The brand is committed to superior craftsmanship and eco-friendly practices. What began as a luxury bedding company has grown into a destination for wellness-inspired living, offering beautifully made essentials that support health, relaxation, and an elevated lifestyle.

Contact Info:
Name: Gabrielle Lask
Email: Send Email
Organization: Pure Parima
Website: https://www.pureparima.com/

Release ID: 89203772

If you encounter any issues, discrepancies, or concerns regarding the content provided in this press release that require attention or if there is a need for a press release takedown, we kindly request that you notify us without delay at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team will be available round-the-clock to address your concerns within 8 hours and take necessary actions to rectify any identified issues or guide you through the removal process. Ensuring accurate and reliable information is fundamental to our mission.

MORE NEWS
Pay your bills, new deals with updated LiveSmart app
Sep 18, 2026
Pay your bills, new deals with updated LiveSmart app

With the rising cost of everyday essentials, from groceries and transportation to household bills, every peso matters more to Filipino consumers. This is why mobile services provider Smart Communications, Inc. (Smart) and its value mobile brand TNT are giving subscribers more ways to stretch their budget with the launch of the LiveSmart App, a new

TCL’s AI home begins with the TV
Sep 18, 2026
TCL’s AI home begins with the TV

TCL’s Inspiration Habitat at IFA 2026 is designed to look like a home rather than a conventional technology booth. The company placed its televisions, appliances and other devices in living spaces, giving visitors an idea of how they might actually fit together outside an exhibition hall. The TV will always be front and center for

SBI joins dtcpay’s US$25M round to bridge Japan, SEA stablecoin corridors
Sep 18, 2026
SBI joins dtcpay’s US$25M round to bridge Japan, SEA stablecoin corridors

For years, stablecoins have carried a simple promise: move money globally with the speed of the internet, without the cost and delays of traditional banking rails. The harder question has always been whether they can move from crypto-native circles into regulated, everyday payments. Singapore-based dtcpay is betting that the answer lies not in bypassing the […] The post SBI joins dtcpay’s US$25M round to bridge Japan, SEA stablecoin corridors appeared first on e27.

Top Chinese AI models make 10% of OpenAI, Anthropic revenue despite high valuations: report
Sep 18, 2026
Top Chinese AI models make 10% of OpenAI, Anthropic revenue despite high valuations: report

Chinese artificial intelligence models from seven major developers combined generate only about 10 per cent of the revenue reported for OpenAI and Anthropic, even as investor enthusiasm remains intense, according to US-based research firm Rhodium Group. The Chinese AI models earned an estimated US$10.7 billion in annual recurring revenue (ARR) from March to August, a fraction of the more than US$100 billion combined for OpenAI and Anthropic, according to the Rhodium report published on...

Top Chinese AI models make 10% of OpenAI, Anthropic revenue despite high valuations: report
Sep 18, 2026
Top Chinese AI models make 10% of OpenAI, Anthropic revenue despite high valuations: report

Chinese artificial intelligence models from seven major developers combined generate only about 10 per cent of the revenue reported for OpenAI and Anthropic, even as investor enthusiasm remains intense, according to US-based research firm Rhodium Group. The Chinese AI models earned an estimated US$10.7 billion in annual recurring revenue (ARR) from March to August, a fraction of the more than US$100 billion combined for OpenAI and Anthropic, according to the Rhodium report published on...

Ecosystem Roundup: The AI funding boom has a Southeast Asia-sized blind spot
Sep 18, 2026
Ecosystem Roundup: The AI funding boom has a Southeast Asia-sized blind spot

Crunchbase’s first-half 2026 numbers looked like an industry-wide win: global venture funding hit US$510 billion, smashing the previous half-year record. Look closer and the picture curdles. OpenAI and Anthropic alone absorbed 43 per cent of every venture dollar deployed on the planet in six months, with Anthropic’s US$65-billion raise alone equal to nearly a third of […] The post Ecosystem Roundup: The AI funding boom has a Southeast Asia-sized blind spot appeared first on e27.

Chip foundries better insulated in an AI slowdown than Asia-Pacific tech peers, S&P says
Sep 18, 2026
Chip foundries better insulated in an AI slowdown than Asia-Pacific tech peers, S&P says

As market fears mount over waning Big Tech spending and calls to slow down frontier artificial intelligence development, Asia-Pacific semiconductor foundries are better positioned to withstand a potential downturn in AI investment than other tech hardware firms in the region, according to S&P Global Ratings. In a report published on Thursday, the rating agency said it had stress tested four key Asia-Pacific sectors – foundries, memory manufacturers, cooling component suppliers and original...

Chip foundries better insulated in an AI slowdown than Asia-Pacific tech peers, S&P says
Sep 18, 2026
Chip foundries better insulated in an AI slowdown than Asia-Pacific tech peers, S&P says

As market fears mount over waning Big Tech spending and calls to slow down frontier artificial intelligence development, Asia-Pacific semiconductor foundries are better positioned to withstand a potential downturn in AI investment than other tech hardware firms in the region, according to S&P Global Ratings. In a report published on Thursday, the rating agency said it had stress tested four key Asia-Pacific sectors – foundries, memory manufacturers, cooling component suppliers and original...

How we use AI to turn one article into audience-specific versions
Sep 18, 2026
How we use AI to turn one article into audience-specific versions

A founder may want the main business argument. A marketing lead may care about campaign angles. A sales lead may look for customer objections. A busy operator may only want the practical steps. The core idea can be the same, but the way it is framed often needs to change. That was the problem we […] The post How we use AI to turn one article into audience-specific versions appeared first on e27.

GSMA says smartphone costs could deepen the coming AI divide
Sep 18, 2026
GSMA says smartphone costs could deepen the coming AI divide

The global rush to build artificial intelligence may be making the basic gateway to the internet more expensive for the people who need it most. That is the uncomfortable warning from the GSMA’s State of Mobile Internet Connectivity Report 2026, released in Hong Kong on September 18. The industry body, which represents mobile operators and […] The post GSMA says smartphone costs could deepen the coming AI divide appeared first on e27.

How to read a VAPT report without panicking
Sep 18, 2026
How to read a VAPT report without panicking

I’ve watched the same movie play out too many times: a management team receives a penetration testing report, sees a wall of findings with scary-sounding names, and immediately assumes their platform is on fire. It’s not on fire. It’s almost never on fire. But the report sure makes it look like it is. And that’s […] The post How to read a VAPT report without panicking appeared first on e27.

The AI economy is quietly exposing what organisations truly value about humans
Sep 18, 2026
The AI economy is quietly exposing what organisations truly value about humans

For most of my career, I believed professional value followed a relatively stable equation. The more capable you became, the more valuable you became. That assumption shaped how many of us approached work, leadership, and identity itself. We invested years building expertise because expertise carried weight. We learned to execute reliably because reliability created trust. […] The post The AI economy is quietly exposing what organisations truly value about humans appeared first on e27.

YOUR NEWS, OUR NETWORK.

Do you have Great News you want to tell the world?

Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.