Boris Mizhen Explores Snapchat’s Growing Role in Business Marketing
Sep 30, 2026
Recognizing that every new digital marketing avenue provides a chance for companies to integrate themselves, Mizhen sees 2016 as the most relevant time for companies to succeed with Snapchat.
New York, NY, United States, September 30, 2026 -- Online marketing expert Boris Mizhen has discussed the potential of Snapchat as an increasingly useful platform for businesses seeking to strengthen their digital marketing efforts. As social media continues to evolve, Snapchat’s focus on visual communication, creative storytelling, and direct audience engagement has attracted the attention of brands looking to expand their reach among younger consumers. Mizhen has highlighted the platform’s convenience and emphasis on visual content as key features for businesses exploring new ways to communicate with millennials and Generation Z. He notes that Snapchat can provide brands with opportunities to build awareness through engaging, regularly updated content while developing more direct connections with their target audiences.
“Snapchat is one of the fastest-growing social networks, challenging more established channels such as Facebook, Twitter, Pinterest, and Instagram. This is an opportunity for marketers who wish to use the power of social and rich imaging to attract millennials," says Boris Mizhen. “So far, only two percent of businesses use it in their marketing. However, Snapchat technology allows users to connect with brands in a format that is vibrant and engaging.” He recommends producing daily stories using this method and adding more creativity to the marketing mix, such as running contests or unique perks only accessible to the users of the app.
Mizhen is a pioneer in the use of innovative online marketing strategies and believes that companies who embrace Snapchat before their competitors will benefit the most. “Each day, people all over the world watch over 7+ billion videos through the app alone,” he says, “businesses have an opportunity to capture an audience they would have never connected with on another channel.” The goal of social media marketing is to build a story that resonates with the target audience, developing interest, engagement, and interaction. According to Boris Mizhen, “Video and photo sharing platforms are the future of marketing, and Snapchat is the perfect tool to help brands embrace this technology.” Recognizing that every new digital marketing avenue provides a chance for companies to integrate themselves, Mizhen sees 2016 as the most relevant time for companies to succeed with Snapchat.
Launched in 2011 by Stanford University students Evan Spiegel, Bobby Murphy, and Reggie Brown, Snapchat is a messaging application that allows users to send photos and videos with text and drawings to a selected group of people. The message is temporary, and ‘deletes itself’ a few seconds after the recipient views it. Snapchat first entered the market as an image/photo texting competitor to Facebook, Twitter, and Pinterest and became popular among users looking for a discreet and efficient communication tool, allowing them the freedom to post images and videos with friends.
Boris Mizhen is a New York-based online marketing expert, property developer, and business strategist. He has a strong understanding of advertising, which has allowed him to achieve much success, including his ability to build long-term bonds with businesses and clients. Mizhen takes inspiration from business visionaries like Bill Gates, Steve Jobs, and Elon Musk. He is also an active philanthropist, seeking to assist many charities, including the Jewish Foundation of Greater New Haven and Chabad of the Shoreline. His passion for helping people allows him to use his business talents for a range of charitable work.
Boris Mizhen - Property Developer and Philanthropist: http://borismizhennews.com
Boris Mizhen (@bmizhen) - Twitter: https://twitter.com/bmizhen
Boris Mizhen - Facebook: https://www.facebook.com/bmizhen
Contact Info:
Name: Boris Mizhen
Email: Send Email
Organization: BorisMizhenNews.com
Website: http://borismizhennews.com
Release ID: 89204869
Should any errors, concerns, or inconsistencies arise from the content provided in this press release that require attention or if a press release needs to be taken down, we kindly request that you immediately contact us at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our efficient team will be at your disposal for timely assistance within 8 hours – taking necessary measures to rectify identified issues or providing guidance on the removal process. We prioritize delivering accurate and reliable information.
Mainland China’s PCB giant wins Hong Kong approval for planned US$3b listing: sources
Mainland China-based printed circuit board (PCB) maker Suzhou Dongshan Precision Manufacturing has cleared its final listing hurdle in Hong Kong and is moving towards a share sale that may rank among the city’s largest initial public offerings (IPOs) in the fourth quarter, according to people familiar with the matter. The company passed its listing hearing with bourse operator Hong Kong Exchanges and Clearing (HKEX) recently, the people said, requesting anonymity because the information was...
China’s DeepSeek open-sources tools to help Huawei chips supplant Nvidia in AI
Chinese artificial intelligence start-up DeepSeek on Wednesday open-sourced a suite of core tools tailored for Huawei Technologies’ Ascend AI chips, marking a step forward in the country’s push to end dependence on processors from US giant Nvidia amid US export curbs. Hangzhou-based DeepSeek released six software modules that mirror its prior open-source tools for Nvidia’s AI chips, aiming to build a new “independent and controllable” software ecosystem for graphics processing units (GPUs),...
How ‘Industry 5.0’ integrates human expertise with artificial intelligence
[The content of this article has been produced by our advertising partner.] The European Commission defines Industry 5.0 as placing human-centricity, sustainability and resilience at the core of industrial progress. In practice, this means AI-powered robots take on repetitive, physically demanding or hazardous work while people focus on critical thinking and higher-value decisions. The future of manufacturing is about using intelligent technology to help people be better at what they do, while...
Mainland Chinese, Hong Kong stocks face bumpy fourth quarter as risks mount: analysts
Mainland Chinese and Hong Kong stocks may face a challenging fourth quarter as investors contend with underwhelming stimulus measures from Beijing, tighter financial conditions in the US and a shift in the narrative around the artificial intelligence trade, according to analysts. The two markets were likely to consolidate through the rest of the year as investors digest the negatives before settling on a clearer direction, according to brokerages including Zheshang Securities and CCB...
MoneyHero shareholder urges board to explore sale after stock slump
MoneyHero Limited is facing a public push from its largest unaffiliated shareholder to consider a sale, as the Singapore-based personal finance platform contends with leadership uncertainty, stalled revenue growth and a sharp fall in its Nasdaq-listed shares. Jonathan Honig, who says he beneficially owns about 9 per cent of MoneyHero’s outstanding Class A ordinary shares, […] The post MoneyHero shareholder urges board to explore sale after stock slump appeared first on e27.
Samsung’s One UI 9 rollout begins on Galaxy S26 series (updated)
The Galaxy S26 series will receive the update first, bringing new Galaxy AI tools alongside other quality-of-life improvements.
Chinese firms trail global peers on profits, but AI power boom offers bright spot: Natixis
China’s corporate sector remains considerably weaker than it was before the Covid-19 pandemic, but the country is emerging as a key beneficiary of the global artificial intelligence boom thanks to its ample power capacity, according to a Natixis survey of thousands of firms and a separate research report. Profit margins at Chinese firms had stabilised at about 4.5 per cent for the first half of 2026, but remained well below the nearly 9 per cent recorded by their global peers, according to the...
MDEC chief Anuar Fariz Fadzil to exit after US$44B investment push
Malaysia Digital Economy Corporation (MDEC) CEO Anuar Fariz Fadzil will leave the national digital-economy agency when his current contract ends on 2 October 2026, closing a two-year tenure marked by a sharper focus on artificial intelligence, high-value investment and measurable economic outcomes. MDEC said in a statement that Anuar had informed its board he would […] The post MDEC chief Anuar Fariz Fadzil to exit after US$44B investment push appeared first on e27.
Japan’s Kawaijuku backs Do Ventures to enter Vietnam’s education market
Japan’s education companies are increasingly looking beyond a home market shaped by a shrinking population. Kawaijuku, one of the country’s larger private education providers, is taking a venture-capital route into Vietnam. KJ Holdings, the holding company of the Japanese education group, has invested in Do Ventures Fund II, a fund managed by Ho Chi Minh […] The post Japan’s Kawaijuku backs Do Ventures to enter Vietnam’s education market appeared first on e27.
The sovereign shift: Why nation states are trading gold for Bitcoin
Bitcoin shifts from a speculative retail asset to an institutional cornerstone of global finance. Recent developments in sovereign wealth fund allocations, the creation of institutional financial products, and massive ETF inflows demonstrate a profound structural shift. The data reveals a market maturing rapidly, even as it grapples with inherent tensions between traditional financial co-option and […] The post The sovereign shift: Why nation states are trading gold for Bitcoin appeared first on e27.
Why social commerce seeding is replacing upfront influencer retainers
Consumer brands across Southeast Asia and global e-commerce hubs face an unforgiving mathematical reality in their paid media accounts. Customer acquisition costs across Meta, TikTok, and Google climbed between 60 and 80 per cent over the past 18 months, while the conversion efficiency of traditional influencer sponsorships collapsed. For years, marketing teams wired guaranteed upfront […] The post Why social commerce seeding is replacing upfront influencer retainers appeared first on e27.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.