How to Engage Your Customers and Build Loyalty for Your CBD Brand

Cannabidiol (CBD) has been having a magnificent run for the past couple of years. The cannabis extract is, without a doubt, one of the most versatile and potent naturally-occurring medicines we’ve encountered in decades, if not centuries. Said to be effective against a variety of medical conditions ranging from high blood pressure to chronic pain and childhood epilepsy, CBD has been subject to intense interest over the years.

Naturally, a plant with such diverse medical benefits couldn’t be slept on for too long. The 2018 Farm Bill termed cannabis with less than 0.3 THC as industrial hemp, making its cultivation, marketing, and sale legal. This was followed by the USDA’s interim rule on hemp in October 2019, further rounding out the sector’s regulations. The result was an influx of supply, with everyone from hemp farmers to CBD processors looking to cash in on…

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